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In the beginning, Alaska's First Urban was more ambitious than most magazines. It wanted to be the magazine that gave readers relevant information about where they could go with their lives. Leaders at The 49th Degree saw this potential as an opportunity to push the envelope in a new direction — one where writing was as important as pictures, and where the brand was bold, brash, and irreverent. But just because someone tries something new doesn't mean it will work. Many of us have poured time, money, and effort into projects that didn't turn out the way we expected. So...

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