About Us

Jesse L. Brooks
Owner / Creative Propagandist / Guerrilla War Chief & Captain

Jesse L. Brooks is an obsessively-driven creative force—equal parts renegade and refined. As a multi-disciplinary creative director, strategist, and provocateur, Jesse moves at the intersection of rebellion and precision, where raw ideas are shaped by strict frameworks—and where those same frameworks often break open to reveal something unexpectedly human, powerful, and real.

He originally tagged the streets under the name “error,” a brief but formative chapter in street art that shaped his belief in art as a response to environment, urgency, and emotion. That mindset persists: Jesse attacks creative problems from all angles, weaving multi-layered narratives rooted in culture, chaos, and the everyday.

He believes “good” is the enemy of “great”—and that great ideas don’t require bloated budgets, just fearless minds and disciplined craft. Simplicity is sacred. Except when it comes to the amount of soul, sweat, and obsessiveness poured into every detail.

Jesse doesn’t shy away from accolades—they’re proof that meaningful work connects. But he’d trade them all in a second for his inner circle: his family, his friends, and his one very particular Maltese who couldn’t care less about his resume.

For those who do care about the work, here’s a quick roll call: Interscope, A&M Records, Virgin Records, Geffen, Warner Bros., Def Jam, Red Bull, Push Magazine, 101 Distribution, Fumble Bee Ent, M.O.B. Records, Warehouse Agency2, Agency 49 LLC, TV TV Production, Rudimental LLC, and The 49th Degree Magazine.