ERROR / BRAND GUIDELINES

Use these guidelines to keep ERROR recognizable, consistent, and unmistakably ours across print, digital, products, collaborations, and events.

Use the approved files as supplied. Do not redraw, recreate, or modify the marks. External commercial use, collaborations, merchandise, advertising, or any use that could imply an official relationship with ERROR requires permission.

PRIMARY LOGO

The primary ERROR wordmark is our default brand signature. Use the full-color glitch version whenever the background and production method allow it.

Primary wordmark

Use the lowercase glitch wordmark exactly as supplied. Preserve its proportions, color relationships, spacing, and distortion details.

Download primary logo

Inverted wordmark

Use the inverted version on dark or visually dense backgrounds when it provides stronger contrast and legibility.

COLOR PALETTE

ERROR’s palette comes from the RGB/glitch language of the identity. Black is the foundation; electric colors act as signal, distortion, and accent.

  • True Black — #000000 — Primary / base
  • Electric Red — #FF003C — Primary glitch highlight
  • Neon Blue — #00CFFF — Glitch highlight
  • Lime Green — #00FF85 — Accent / glitch trace
  • Lemon Yellow — #F8FF00 — Accent / glitch trace
  • Neon Pink — #D412DA — Accent / glitch trace

MONOTONE LOGOS

When the full-color wordmark is not practical, use the black or white monotone version with the strongest contrast. The built-in breaks and gaps are intentional—do not fill, smooth, or redraw them.

Use a monotone mark when:

  • The production method is limited to one color.
  • Accurate full-color reproduction is not possible.
  • A busy or patterned background makes the full-color mark harder to read.
  • The full-color mark does not provide enough contrast.

Monotone white

THE ICON

The Icon can stand in for the full wordmark when the brand is already established or when the available space makes the wordmark too small to read.

  • Small-format applications. Use The Icon for avatars, favicons, badges, and other compact placements.
  • Secondary branding. The Icon may be used when the full wordmark appears nearby and the ERROR identity is already clear.
  • Branded environments. It can work on event signage, product details, and owned spaces where ERROR is already established.
  • Constrained shapes. Use The Icon when a square, circle, or similarly tight format makes the wordmark impractical.

CLEAR SPACE

Give the identity room to transmit. Keep a minimum clear space equal to 1× the wordmark’s x-height on every side.

Wordmark

Maintain at least 1× clear space on every side, where X equals the x-height of the wordmark.

The Icon

Maintain at least ½× clear space on every side of The Icon.

MINIMUM SIZE

For digital use, do not display the full wordmark below 60 px wide. If the glitch detail or letterforms begin to break down, use The Icon instead.

DO / DON’T

Keep the identity recognizable. Use approved artwork, preserve the signal, and give it enough contrast and space.

Do:

  • Use the supplied logo files.
  • Keep proportions and orientation intact.
  • Choose the version with the strongest contrast.
  • Preserve the glitch details, spacing, and clear space.

Don’t:

  • Recolor, redraw, or rebuild the logo.
  • Stretch, compress, skew, rotate, outline, or add effects.
  • Crop the wordmark or alter individual letters.
  • Place the mark on a background that makes it difficult to read.
  • Use the ERROR identity to imply a partnership, endorsement, or affiliation that does not exist.

USAGE + PERMISSION

ERROR’s logos, wordmarks, icons, and related brand assets are proprietary brand materials. Use them only in the forms supplied here and only for an approved purpose.

External commercial use, collaborations, merchandise, advertising, or other uses that could imply an official relationship with ERROR require written permission.

Do not use ERROR brand assets in a way that suggests sponsorship, endorsement, partnership, or affiliation when none exists. Do not register, claim ownership of, or create confusingly similar versions of the marks.

When ERROR is referenced online, link to the official ERROR site when practical.

If you are unsure whether a use is permitted, contact ERROR before publishing or producing it.